In general, staff was interested in determining if the Rose Bowl's new tailgating regulations were being adhered to by event attendees, and enforced by security staff and local law enforcement. Of particular interest were the following regulations, quoted verbatim below from the Rose Bowl's Official Tailgating Policy:
- Playing of games that involve the consumption of alcohol or use of alcohol-related paraphernalia are prohibited.
- The consumption of alcoholic beverages in tailgaiting areas after kick-off is prohibited.
- Use of controlled substances and underage drinking are against the law.
- Excessively loud amplified music (such as DJ's or live entertainment) is prohibited. Music with inappropriate language is prohibited in the tailgaiting areas.
- Public intoxication and alcohol impaired behavior will be addressed aggressively by law enforcement. Pasadena Police, security and parking personnel will be present to ensure that you enjoy the game in a safe and comfortable environment.
- Fights and threatening behavior against other fans will also be addressed aggressively by law enforcement.
- Tailgaiting Ambassadors will continuously patrol the lots to provide information and assistance and to ensure that tailgaters comply with established guidelines. Tailgaiting Ambassadors will be dressed in green uniforms and will be on bicycles.
- General parking lots (golf course, ball diamonds, Area H, West Drive RV parking) open six (6) hours prior to kick-off.
- Please do not use glass containers. All drinks should be placed in plastic/disposable cups.
- Please do your best to clean up your tailgaiting area before entering the game. Bring trash bags with you to dispose of trash. Neatly tied trash bags can be left at your tailgate area or taken to dumpsters located throughout the parking lot areas. Please refrain from leaving loose trash and litter in the parking areas.
- FAILURE TO COMPLY WITH THESE GUIDELINES, ALONG WITH ALL APPLICABLE CITY, STATE AND FEDERAL LAWS, STADIUM OR EVENT POLICIES MAY RESULT IN CITATION OR ARREST AS WELL AS LOSS OF tailgating PRIVILEGES AND/OR GAME TICKETS.
Unlike tailgaters at the 2010 event, attendees of this year's sell-out game were faced with cold temperatures, scattered rain showers, and a very early start - a 12pm kickoff time meant the tailgating areas opened at 6am. Nevertheless, fans turned out in droves, with half a mile or more of cars lined up before 6am at different entrance gates. Within the first few hours tens of thousands were setup and tailgating around the stadium. Yet general parking lots did not fill up as quickly as they likely would have given more tailgate-friendly weather.
Game Day Traditions - Binge Drinking, Alcohol Paraphernalia, and Drinking Games
Alcohol use norms at football tailgates are well known and researched. Binge drinking is common, and often encouraged by ritualistic game day traditions such as drinking games. Over the course of the day, Day One staff, Youth Advocates and volunteers witnessed fans playing an assorted of officially prohibited games, including "beer pong" or "beirut" (a game involving ping pong balls being thrown into cups of beer from across a table), "flip cup" (a game where teams compete to drink cups of beer and then flip them over), "ladder toss", and "keg stands" (see posted video on right).
Also observed in lots around the stadium was prohibited alcohol paraphernalia such as "beer bongs" (i.e. funnels used to consume alcohol at a high rate of speed).
Tailgate Photo Gallery (more photos to come)
Additional information, photos, videos and full survey results will be made available as soon as it is available.