Activo
Transporte

El Proyecto Wheelie (PW) de SCAG fue una colaboración entre Day One, Active SGV y Pasadena Complete Streets. PW buscaba aumentar el acceso de la comunidad a la bicicleta como medio de transporte para los residentes de Pasadena. El proyecto constaba de dos partes: 1) un programa de reparación de bicicletas, donde los miembros de la comunidad interesados podían inscribirse para sesiones de reparación de bicicletas con distanciamiento social, y 2) un programa de intercambio de bicicletas que ponía en contacto a residentes dispuestos a ofrecer sus bicicletas con residentes que las necesitaban. El proyecto se difundió ampliamente en la ciudad de Pasadena a través de diversas fuentes, incluyendo periódicos locales, concejales y actividades de divulgación comunitaria con grupos ciclistas locales, además de las propias iniciativas de difusión en redes sociales del grupo. Day One reparó un total de 35 bicicletas para miembros de nuestra comunidad. A través del Programa de Intercambio de Bicicletas, recibimos un total de 45 solicitudes de la comunidad. De esas solicitudes, 30 eran peticiones, mientras que 24 eran ofertas de bicicletas. Una de las ofertas provino del Caltech Bike Lab, que aportó un total de 12 bicicletas y más de 25 piezas diferentes, como neumáticos, ruedas y cuadros, para el programa de intercambio. Gracias a estos esfuerzos, pudimos concretar siete intercambios de bicicletas durante el período del proyecto.

Formally known as Bike Month, The Walk Local, Bike Solo (WLBS) Safety Campaign was launched in April 2020 to respond to COVID-19. This campaign provided COVID-19 safe virtual activities, safety messaging, and tips for pedestrians and bicyclists. Due to COVID-19 and the increased numbers of pedestrians and bicyclists on the streets, this campaign reminded community members about the rules of the road and COVID-19 protocols and procedures. The virtual activities consisted of scavenger hunts, photo contests, and self-guided tours. The WLBS  was wholly digital and relied upon participation from Instagram, Twitter, and Facebook users. The WLBS team developed 17 total online activities with 97 active participants, 15 social media winners, and 134 posts through the #walklocalbikesolo. In May, the WLBS campaign launched a free bike service for low-income and disadvantaged families and individuals who needed basic bicycle maintenance and repairs. Additionally, we included 152 bike lights with the bike repair service. The bike repair service followed strict guidelines and procedures. There was 80 total requested appointments and 48 repaired bikes in April and May 2020.

Day One implemented a Pedestrian Safety Campaign targeted at drivers. This project incorporated campaign material development, community outreach, education towards students and parents, and targeted outreach in the Pasadena Central Business District. Through August and September, Day One conducted over 20 pop-up events, participated in 4 large events, and conducted 26 ped safety lessons throughout the City of Pasadena to inform, educate, and promote the Slow Your Roll Pedestrian Safety Campaign. Each event took place in the Central Business District and high school student hubs. Through these efforts, we have reached over 5,000 thousand participants. Additionally, the outreach team had the opportunity to engage in direct dialogue with community members to explain Slow your Roll Safety Tips. The majority of the attendees were responsive and shared personal stories about situations with their own pedestrian safety experiences. A large-scale Slow Your Roll Banner was effective in allowing our team to visually communicate the tips, the message, and the purpose to community members.

The City of Pasadena selected Day One and Alta Planning to coordinate and implement a bicycle safety outreach campaign targeted at bicyclists who use a bicycles as their main mode of transportation. The Day One street team conducted targeted outreach in the central business districts, Pasadena City College, and Caltech.  Outreach included the distribution of helmets, lights, and campaign materials such as posters and brochures. Furthermore, Day One distributed campaign materials and safety equipment at large community events such as Bike Week Pasadena and Assemblymember Holden’s Block Party. Over 1,000 bicycle helmets and lights were distributed from May through September 2018. 

Lastly, Day One and Alta developed educational content to post on social media using the “Ride Right, Ride Bright” education information to reach a larger audience. The Safer Streets pasadena Project was well received by bicyclists and the general population.