Substance Abuse Prevention and Control

Alcohol Compliance Checks

Research Summary on Alcohol Compliance Checks

Effective enforcement  is essential to deter alcohol outlets from selling alcohol to underage customers and to discourage underage youth from attempting to purchase alcohol. To conduct compliance checks, law enforcement officials supervise  undercover youth who attempt to purchase alcohol, penalizing the establishment if the attempt is successful (MADD, undated[a]).

Research indicates that the frequent use of compliance checks decreases alcohol sales to minors almost by half (Grube, 1997; Holder, 2000; Preusser, Williams, and Weinstein, 1994). Lewis et al. (1996) report that Florida has kept compliance rates at 88-90% over the last 20 years due to the vigorous use of compliance checks by community  coalitions. In the Community Trials Project, compliance checks were part of an overall comprehensive community program in which alcohol-related accidents were also significantly reduced (Holder, 2000). Compliance checks are thought to be most effective when they are frequent, well-publicized, well-designed, solicit community support, and involve  penalties to the licensed establishment, rather than just the server (Mosher & Stewart, 1999; Toomey & Wagenaar, 2002). Applying penalties to the licensed holder will stimulate managerial changes to support a working culture and environment that abides by alcohol sales laws. By decreasing alcohol availability, compliance checks are believed to also reduce alcohol-related problems and crime among youth.

The Rose Bowl - Public Health, Community Events, and Open Space in the Central Arroyo Seco


The Rose Bowl - Public Health, Community Events, and Open Space in the Central Arroyo Seco

The Central Arroyo Seco is the City of Pasadena's "Central Park," offering residents and visitors a wide array of recreational and entertainment opportunities. Running from the San Gabriel mountains along the City's western boundary south to the Los Angeles River, the Arroyo Seco, or "dry stream" in Spanish, remains largely undeveloped. The length of the channelized riverbed is flanked with hiking/equestrian trails, and frequented by wildlife. It also is home to a number of significant institutions, including the Rose Bowl stadium, the Brookside Golf Course, the Pasadena Aquatic Center, and Kidspace Museum. Beloved by residents and visitors alike, area is a jewel that provides some of the region's best recreational and entertainment opportunities.

The Rose Bowl Stadium

A National Historic Landmark built in 1922, the Rose Bowl Stadium is the oldest remaining collegiate football stadium in the United States. In addition to the annual Tournament of Roses collegiate football game, the stadium has played a number of large events  over the years, including events for the 1932 and 1984 Olympics, the 1994 Men's World Cup, the 1999 women's World Cup, five NFL Super Bowl , and concerts for artists such as U2 and Pink Flyod. Since 1982 the Rose Bowl stadium has been home to UCLA's football team.

Large Events and Tailgating

Located in the middle of a residential neighborhood and adjacent to park, recreational and ope space, the Rose Bowl Stadium offers a unique tailgating environment for fans. Most event tailgating revolves around the UCLA football team's 7+ home games per year, and takes place on the Brookside golf Course, in Brookside Park, or on the athletic fields to the south of the stadium. However, tailgating is also commonplace during other large events such as the City's annual Rose Bowl 4th of July celebration at the Rose Bowl, international soccer matches and other large events like concerts.

Recreation Opportunities

Open 7 days a week, except during large events (e.g., football games) when most recreational access is severely curtailed or prohibited entirely, the Central Arroyo offers a host of recreational opportunities.

  • The "Rose Bowl Loop" provides 3.1 miles of designated, uninterrupted road-space for walking, jogging, running, skating, cycling and more. 

  • Athletic fields - Tennis courts and softball, baseball, soccer and other fields  can be found in directly south of the Rose Bowl stadium in Brookside Park. 

  • Hiking/Equestrian Trails - A network of trails run along both sides of the Arroyo Seco and are frequented by walkers, joggers, runners, and equestrians. 

  • Park/Open Space - Children's playgrounds and open space can also be found in the Central Arroyo.

  • Golf - North of the stadium is the 36 hole Brookside Golf Course.

For more information about recreation opportunities at the Rose Bowl, check out our Recreation Page

Rose Bowl / Tailgating

Located in the middle of a residential neighborhood and adjacent to park, recreational and open space, the Rose Bowl stadium offers a unique tailgating environment for fans. Most game day tailgating takes place on the Brookside Golf Course, in Brookside Park, or on the athletic fields to the south of the stadium.  Cars are permitted to park on fields and the golf course, allowing fans to tailgate in a unique park-like setting.  

  • Environmental Scans (observational surveys of large events)

  • Existing Rose Bowl Tailgating Policies (2012 Season)

  • Other Stadium/Venue Policies 

  • Tailgating videos - Rose Bowl (2010-2014)

  • Rose Bowl Community Prevention Council (RBCPC) 

Environmental Scans

Since Fall 2012 Day One staff, volunteers, and  Youth Advocates have regularly conducted field surveys/scans of existing conditions at large event at the Rose Bowl. Learn more about this unique data collection effort and check out some of our findings here.

Troubling Tailgating Traditions - Alcohol Games

Whereas overeating or indulging in unhealthy tailgating food for a day poses few health or safety risks, other traditions like alcohol games can have far graver consequences to fans, visitors and the greater community insofar as they encourage binge drinking, and with it public health and safety risks ranging from impaired driving to violence. Learn more. 

Videos - Rose Bowl Tailgating (YouTube)

If a picture is worth a 1,000 words, a video can at times be worth 10,000.  This list of tailgating videos posted online by fans and surveyors since 2012 highlight problem areas faced by organizers. Click here. 

Research - Game Day Alcohol Use, Health Effects of Binge Drinking and More

A growing number of studies have examined the issue of game day alcohol use, binge drinking and its effects on individual and community health. 

Stadium Policies (Collegiate, NFL)

Tailgating policies vary widely across the United States. Day One staff gathered data from over 70 college and professional venues. Check out what other stadiums around the country are doing here. 

Fans in Brookside Park (USC-11/12)

Alcohol Use/Misuse in Pasadena and Los Angeles County

What are current alcohol use rates in Pasadena and the broader region? Thanks to data collected by the Los Angeles County Department of Public Health, Day One and other health agencies, we already have an idea.

Health Effects of Underage Drinking 

Underage alcohol use can have both short and long-term health consequences to minors. Not only are youth and young adults' brains still developing, and thus more susceptible to harm, but alcohol use contributes to poor decision-making, injuries, and risky behaviors, to say a few. Learn more.

Rose Bowl Tailgating Policies

After a violent melee and stabbing at the 2010 USC-UCLA game, the Rose Bowl updated its tailgating policy, notably reducing tailgating hours from 8 to 6 hours prior to kickoff, and banning drinking games, alcohol paraphernalia, and the consumption of alcohol after kickoff. Click here to see the full list of stadium tailgating regulations.

Rose Bowl / Tailgating / Official Rose Bowl Tailgating Policy

Official Rose Bowl tailgating policy, per the stadium website February 2012. Please note that Day One staff has highlighted policies in bold that involve consumption of alcohol or have been shown to impact alcohol use. 
"Tailgaiting is an important part of the game day experience for you the fan. We are committed to creating a fan friendly environment that is safe for all to enjoy. For most fans, tailgaiting is a time for celebrating team and school spirit among family and friends. You as fans play an important role in helping to preserve tailgaiting as that type of experience. For your safety and the enjoyment of all, we ask that you please help by observing these tailgaiting guidelines:

  • Public intoxication and alcohol impaired behavior will be addressed aggressively by law enforcement. If you see alcohol related behavior getting out of hand, please IMMEDIATELY contact Tailgating Ambassadors, Police, or Parking Personnel or call 911 to report the location and to describe the incident. Pasadena Police, security and parking personnel will be present to ensure that you enjoy the game in a safe and comfortable environment.

  • Fights and threatening behavior against other fans will also be addressed aggressively by law enforcement. If you see rivalries or other incidents where there is a threat of violence or other conduct getting out of hand, please email [a special email account will be established ] or call [a special number will be established] to report the location and to describe the incident.

  • Tailgating Ambassadors will continuously patrol the lots to provide information and assistance and to ensure that tailgaters comply with established guidelines. Tailgating Ambassadors will be dressed in green uniforms and will be on bicycles.

  • General parking lots (golf course, ball diamonds, Area H, West Drive RV parking) open six (6) hours prior to kick-off. When entering the parking lot, it is important to follow directions from parking personnel. Please note that there are no “in and out” privileges for vehicles.

  • Overnight parking is prohibited.

  • Parking lots close 90 minutes following the conclusion of the game.

  • Parking is first come-first served. No saving of parking spaces is permitted.

  • Please be respectful to fans around you, other vehicles and stadium property.

  • Roadways, aisles and other parking areas must be kept clear of tailgating equipment so that other vehicles and emergency personnel may park or pass through.

  • Tailgating at your vehicle should not interfere with the normal flow of traffic. Tailgating Ambassadors will patrol these areas to ensure compliance.

  • Guests must tailgate in front of or behind their vehicle only.

  • A small tent (not larger than 10'x10') may be erected in front of or behind your vehicle only. 

  • Open flames are not permitted in any tailgate or parking area. Charcoal grills are not permitted in the RV parking area (West Drive). All barbecue grills must be raised off the ground.

  • Charcoal grills are permitted in most tailgate areas. Please dispose of charcoal properly after use.

  • Please do not use glass containers. All drinks should be placed in plastic/disposable cups.

  • Please do your best to clean up your tailgating area before entering the game. Bring trash bags with you to dispose of trash. Neatly tied trash bags can be left at your tailgate area or taken to dumpsters located throughout the parking lot areas. Please refrain from leaving loose trash and litter in the parking areas.

  • Playing of games that involve the consumption of alcohol or use of alcohol-related paraphernalia are prohibited.

  • Use of controlled substances and underage drinking are against the law.

  • The consumption of alcoholic beverages in tailgating areas after kick-off is prohibited.

  • Selling of items or soliciting of any promotional or marketing activities are prohibited without written authorization from the event promoter and the Rose Bowl Operating Company. For additional information, contact the Rose Bowl administration office at (626) 577-3100.

  • Excessively loud amplified music (such as DJ's or live entertainment) is prohibited. Music with inappropriate language is prohibited in the tailgaiting areas.

  • Box trucks, trailers, grill in-tow or any catering service from an outside source are not permitted in parking lots.

  • Tailgate areas are for tailgating only. Organized, large-scale parties will be accommodated only in specific areas of Rose Bowl parking lots and must be arranged in advance through Rose Bowl Management. Examples of organized, large-scale parties include, but are not limited to: tents larger than 10'x 10'; rental furniture, on-site catered food; fencing; reserved space; amplified sound; commercial grills, corporate or commercially sponsored parties. For more information concerning organized parties, contact RBOC (626) 577-3100.


  • If you need assistance or observe a potential problem, contact Tailgating Ambassadors, Police, or Parking Personnel or call 911.

                 -ROSE BOWL STADIUM VEHICLE TAILGATING POLICY, (accessed 4/24/2014).