Substance Abuse Prevention and Control.

Community-Based Alcohol and Other Drug Prevention

Day One’s alcohol prevention programs are aimed at improving community conditions and environments. Environmental approaches to positively influence individual decision-making utilize four strategies: Media messages, access and availability, policy and enforcement, and social norms.

Media Messages

Counter-messaging and educational media campaigns help educate and inform community members of existing alcohol laws and policies, change the perceived norms of underage drinking, and support advocacy efforts to gain system changes in a community. The negative impacts of advertising and messaging can also be mitigated by restricting the type and placement of ads. For example, Day One and other supporting agencies, successfully passed a policy limiting alcohol advertisements at the Rose bowl.

Access and Availability

Studies indicate that reducing the density of alcohol retailers in a community reduces alcohol consumption and related harms. Day One seeks to mitigate the problems associated with high alcohol retailer density by  taking action against new alcohol outlets  and monitoring existing, in particular nuisance, retailers

Policy and Enforcement

Policy changes can help create safer environments by limiting the number of alcohol outlets, regulating the use of alcohol at community events, holding adults accountable for providing alcohol to underage youths (Social Host Liability Ordinances), and limiting proximity of outlets to schools, parks, and libraries (Zoning/Conditional Use Permits). Many policies cannot be effective without the help of community members and enforcement agencies. The support of City staff and law enforcement is therefore cr

Social Norms

Policy changes can assist in shifting community attitudes and behaviors toward alcohol and other drugs. The impact of now largely self-enforcing smoke-free policies over the past two decades on perceptions of and actual use of tobacco in California is an excellent example of the nexus between social norms and public health policy.

Access and Availability

Studies indicate that reducing the density of alcohol retailers in a community reduces alcohol consumption and related harms. Day One seeks to mitigate the problems associated with high alcohol retailer density by  taking action against new alcohol outlets  and monitoring existing, in particular nuisance, retailers

Policy and Enforcement

Policy changes can help create safer environments by limiting the number of alcohol outlets, regulating the use of alcohol at community events, holding adults accountable for providing alcohol to underage youths (Social Host Liability Ordinances), and limiting proximity of outlets to schools, parks, and libraries (Zoning/Conditional Use Permits). Many policies cannot be effective without the help of community members and enforcement agencies. The support of City staff and law enforcement is therefore cr

Social Norms

Policy changes can assist in shifting community attitudes and behaviors toward alcohol and other drugs. The impact of now largely self-enforcing smoke-free policies over the past two decades on perceptions of and actual use of tobacco in California is an excellent example of the nexus between social norms and public health policy.