Rose Bowl Community Prevention Council 

Composed of representatives of neighborhood associations, community groups, and city agencies, the Rose Bowl Community Prevention Council (RBCPC) was convened in March 2013 to improve public health and safety at large community events in the City. The formation of the group was prompted by the findings of a comprehensive alcohol and other drug assessment of the over two dozen communities in Service Planning Area 3 (SPA 3) that Day One staff coordinated and conducted with 6 other prevention agencies, including the Pasadena Public Health Department, for the Los Angeles County Department of Public Health’s Substance Abuse Prevention and Control Program. The assessment, which consisted of resident surveys (youth 12-17, young adults 18-24, adults 25+), youth/adult focus groups, one-on-one stakeholder interviews, environmental scans, archival data reviews and local media reviews, uncovered that underage/binge drinking remains a problem at community events in the City. As a result, Day One staff organized Environmental Scans of two UCLA football games in fall 2012 (UCLA-USC, UCLA-Stanford). 
After the conclusion of the 2012-13 College Football season, Day One staff spent several months reaching out to collegiate and professional stadiums across the country to compile a matrix of existing tailgating policies and identify best practices that could be applied locally to reduce excessive/binge drinking at the Rose Bowl. The findings of this work, as well as the UCLA-USC and UCLA-Stanford Environmental Scans, were then presented to Rose Bowl staff, representatives of Neighborhood Associations, City staff (Pasadena Police Department, Pasadena Public Health Department, City Council field representatives) and other stakeholders at a community presentation – The Big Game: Public Health, Policy and Alcohol Use at Rose Bowl Tailgates.
Representatives of the following groups subsequently began meeting on a monthly basis at the Flintridge Center to discuss manners of reducing alcohol-related harm and improving public health and safety at large events at the Rose Bowl:

  • Day One

  • East Arroyo Neighborhood Association

  • Linda Vista-Annandale Neighborhood Association

  • Pasadena Police Department

  • Pasadena Public Health Department

  • Rose Bowl Stadium

  • San Rafael Neighborhood Association

  • West Pasadena Residents Association

In March February 2013 the RBCPC released its first Progress Report and Recommendations to update and inform the public as to its work to date and suggested next steps based on the outcome of its data collection and evaluation efforts. The document can be downloaded and viewed below.  

Rose Bowl / Tailgating / Environmental Scans of Large Events at the Rose Bowl

After completing a regional assessment of Alcohol and Drug use trends and norms in the San Gabriel Valley with five other partner agencies in Spring 2012, Day One staff identified large community events such as Rose Bowl football games as a source of alcohol for underage  youth and young adults. Data from community surveys, interviews and focus groups revealed that underage and binge drinking were problems at these events.
This preliminary data prompted Day One staff to delve deeper by conducting an "Environmental Scan" of two UCLA football games at the Rose Bowl in fall 2012.  Essentially a survey of specific locations and infrastructure to determine which, if any, contribute to alcohol and other drug (AOD) use/misuse, environmental scans help document existing conditions, highlight problem areas, and facilitate positive change. 

Day One's scans focused on Rose Bowl tailgating areas mapped at left (Lots 1-6, H, Brookside Park).

Information gathered per location visit included:

  • Estimated attendees at that time

  • Drinking games in play - number and type (e.g., beirut, flip cup)

  • Alcohol paraphernalia visible/in use (e.g., beer bongs)

  • Presence of PD/security visible in area

  • Common Source alcohol (e.g., kegs)

  • Public intoxication - fans visibly intoxicated

  • Information was gathered pre-game (0-

  • Amplified sound - DJs, large speakers, loud music w/ inappropriate language

  • Minors drinking

  • Other activity of interest (e.g., aggressive behavior)

6hrs before game time), during the game, and post-game. Staff, youth advocates and volunteers broke into 3 environmental scan teams (ESTs) and visited the same locations at regular intervals, taking photographs and notes of what they witnessed. ESTs monitored if the Rose Bowl's official tailgating policies were being adhered to by fans and enforced by security and the Pasadena Police Department.

Environmental Scan Presentations (2013-2014)

Since 2010 RBCPC members have conducted regular environmental scans of major "displacement" events at the Rose Bowl, from international soccer and concerts to football games. Following each scan, general findings were shared with workgroup members and community stakeholders before being made available to the general public online.  PDF copies of each presentation can be downloaded by clicking on the links below.

Rose Bowl / Tailgating / Videos

Unfortunately binge and underage drinking is far too commonplace at tailgating events, where game day traditions fuel the misuse of alcohol. This phenomenon has been referred to as as Extreme Ritualistic Alcohol Consumption (ERAC) - defined as consuming 10 or more drinks on game day for a male, and 8 or more drinks for a female - by researchers. The consequences of such behavior can be severe, ranging from accidental injury to physical or sexual assault. The below linked online videos provide a glimpse into some of the tailgating traditions, alcohol "games", and alcohol-fueled problems that have been witnessed at the Rose Bowl over the years.

Rose Bowl (2014)
Binge Drinking, Potential Drug Use (UCLA-USC) - 11/22/2014 

Violence on Brookside Golf Course (UCLA-USC) - 11/22/2014 

Keg Stands (UCLA-USC) - 11/22/2014

Beer Bonging (UCLA-USC) - 11/22/2014

Rose Bowl (2013)
Beer Bonging (UCLA-Wash) - 11/15/2013

Pasadena Police Department Checking IDs (UCLA-Wash) - 11/15/2013

Rose Bowl (2012)
Beer Bonging (USC-UCLA)

“Intoxicated Talk” ( - Interviews w/ tailgaters (Nebraska-UCLA)

Rapid Consumption of Hard Alcohol - (USC-UCLA)

Wisconsin Fan video - inc. flip cup match (Rose Bowl Game - Oregon-Wisconsin)

Keg Stand (USC-UCLA)

Badger Fans, Stuck in Rose Bowl Traffic, Micturate Along Entrance Road (Rose Bowl Game - Oregon Wisconsin)

Stryker Interviews Oregon/Wisconsin Tailgate Fans, inc. Beer Pong + Keg Stand (RB Game)

Rose Bowl (2010)
“Tailgate Crashers Video”, inc. Beer Pong Match footage (2010 USC-UCLA)

Footage glamorizing beer pong, use (2010 USC-UCLA)

Kegs Stands (2010 USC-UCLA)

Brawl Footage (2010 USC-UCLA)  
(in stadium) 

“Taco Bowl” - USC/UCLA Latino Greek Tailgate Party (2010 USC-UCLA)

Fan Fight, PD Breakup (UT - Alabama Rose Bowl Game)


Rose Bowl / Tailgating / Alcohol Drinking Games

Alcohol use norms at football tailgates are well known and researched. Binge drinking (5+ drinks for males, 4+ for females) is common, and often encouraged by ritualistic game day traditions such as alcohol drinking games. Unfortunately such games can have serious consequences to health and safety insofar as they encourage alcohol misuse, and can drive a host of alcohol-related problems from individual alcohol poisoning to violence and sexual assault.  For these reasons many universities and venues around the United States, including the Rose Bowl stadium, do not permit the playing of alcohol games during events. 

The below games were all observed at the UCLA-USC football tailgate at the Rose Bowl on November 17, 2012. The most commonly played drinking games viewed in the stadium parking lots were: Beer Pong, Flip Cup, Beer Bong, and Keg Stands.

Beer Pong or "Beirut"

One of the most popular drinking games among college students locally and across the nation, "Beer Pong", "Pong" or "Beirut" was the most common alcohol game observed at the UCLA football tailgates in 2012. In a nutshell, the aim of the game is to toss ping pong balls into the opposing team's beer-filled cups. If a player is successful at doing so, his/her competitor must down the full contents of the cup before play may resume. Once one team has successfully landed balls into all the opposition's cups, and the losing side must consume any remaining cups on the table (i.e., all the winning team's remaining cups, which could range from 1 to 10). 

Keg Stands

Keg stands are a form of alcohol game that involves a keg of beer and a handstand.Put simply, the person "playing" the game does a handstand on the top of a keg, generally with the help of others (as pictured on right), and is fed beer from the keg hose as long as they can continue drinking.  Click here to see a video of a keg stand taken by Day One staff at the UCLA-USC game at the Rose Bowl on November 17, 2012. 

Beer Bong or Funnel

Beer "Bongs" or "Funnels" are either be single- or multi-person devices designed to facilitate the high speed consumption of beer. These  relatively simple devices consist of a funnel connected to a plastic tube or hose. One player generally holds the funnel above the drinker to allow gravity to assist the rapid consumption of the beverage. The aim is to drink the full contents of the funnel as fast as possible. Generally this consists of one or more beers, but may also be mixed with other types of alcohol. Click here to see a YouTube video of a beer bong in use.  

Flip Cup

Another popular alcohol game at tailgating parties is "Flip Cup", which consists of consuming a cup of alcohol as fast as possible, and then successfully flipping it upside down on the side of a table. As soon as one player does so, his/her teammate may begin the same task, and so on until all the players on a team have done so. The team whose players are able to drink and flip their cups with the greatest speed is declared the winner.  


Rose Bowl / Tailgating / Local Use Data and Public Opinion Survey Results

Los Angeles County - Prevalence of Problem Drinking

  • 16.2% of adults in Los Angeles County report binge drinking (5+ drinks for men, 4+ for women; on at least one occasion in the past 30 days)

  • 3.3% of adults report heavy drinking (>60 drinks for men and >30 drinks for women in the previous month)

  • In 2008, there were 258 alcohol-involved fatal collisions in Los Angeles County and 4,832 alcohol-involved injury collisions.

  • Excessive alcohol consumption is the 2nd leading cause of premature death and disability in Los Angeles County

  • Each year about 2,500 People in Los Angeles County die from an alcohol-related cause, with a loss of an estimated 78,000 years of life. 

Source: “Reducing Alcohol-Related Harms in Los Angeles County.” LA County Dept. of Public Health. 2011.

In November and December 2012 Day One staff conducted a public opinion intercept survey of 411 Pasadena residents. Surveys were administered in public locations throughout the City of Pasadena, including Old Pasadena, Paseo Colorado, Villa Park, La Pintoresca Park, Filmore/Del Mar Gold Line Stations, Post Offices, Colorado Blvd., Jackie Robinson Park, and PUSD high schools. 

The below copied charts represent a selection of findings from the survey questions. 
Pasadena Data

Do Large Events at the Rose Bowl Result in Problems for Pasadena Residents

Should tailgating areas be restricted to ticket holders only?

Should tailgating be limited to 4 hours prior to kickoff?

Should only beer and wine be permissible in tailgating areas?

Should tailgating be restricted to designated areas only accessible to 21+ year olds?

Should there be restrictions on alcohol use during rose bowl events?

Should there be a designated alcohol-free tailgating area for families at rose bowl events?

Should DUI checkpoints always be set up at large events to discourage attendees from drinking and driving?