Activo
Transporte

The SCAG Project Wheelie(PW) was a collaboration between Day One, Active SGV, and Pasadena Complete Streets. PW sought to increase community access to biking as a mode of transportation for Pasadena residents. The project was composed of two parts, 1) a Bike Repair program, where interested community members could sign up for time slots for socially distanced bike repair sessions, and 2) a Bike match program that matched residents willing to offer their bikes with residents in need of bikes. The project was widely shared around the City of Pasadena through various sources, including through local newspapers, local council members, and community outreach to local bike groups, in addition to the group's own social media outreach efforts. Day One repaired a total of 35 bikes for members of our community. Through the Bike Match Program, we received a total of 45 community submissions. Of those submissions, 30 were requests, while 24 were bike offers. One of the offers was from the CalTech Bike Lab, which offered a total of 12 bikes and over 25 different bike parts such as tires, wheels, and frames towards the exchange program. Through these efforts, we were able to make seven bike matches during the project period.

Formalmente conocida como el Mes de la Bicicleta, la Campaña de Seguridad "Walk Local, Bike Solo" (WLBS) se lanzó en abril de 2020 para responder a la COVID-19. Esta campaña ofreció actividades virtuales seguras, mensajes de seguridad y consejos para peatones y ciclistas. Debido a la COVID-19 y al aumento del número de peatones y ciclistas en las calles, esta campaña recordó a los miembros de la comunidad las normas de circulación y los protocolos y procedimientos relacionados con la COVID-19. Las actividades virtuales consistieron en búsquedas del tesoro, concursos de fotografía y recorridos autoguiados. La WLBS fue completamente digital y dependió de la participación de usuarios de Instagram, Twitter y Facebook. El equipo de la WLBS desarrolló un total de 17 actividades en línea con 97 participantes activos, 15 ganadores en redes sociales y 134 publicaciones a través del hashtag #walklocalbikesolo. En mayo, la campaña WLBS lanzó un servicio gratuito de bicicletas para familias y personas de bajos ingresos y en situación de vulnerabilidad que necesitaban mantenimiento y reparaciones básicas de bicicletas. Además, incluimos 152 luces para bicicletas con el servicio de reparación. El servicio de reparación de bicicletas siguió estrictas normas y procedimientos. En abril y mayo de 2020 se solicitaron un total de 80 citas y se repararon 48 bicicletas.

Day One implemented a Pedestrian Safety Campaign targeted at drivers. This project incorporated campaign material development, community outreach, education towards students and parents, and targeted outreach in the Pasadena Central Business District. Through August and September, Day One conducted over 20 pop-up events, participated in 4 large events, and conducted 26 ped safety lessons throughout the City of Pasadena to inform, educate, and promote the Slow Your Roll Pedestrian Safety Campaign. Each event took place in the Central Business District and high school student hubs. Through these efforts, we have reached over 5,000 thousand participants. Additionally, the outreach team had the opportunity to engage in direct dialogue with community members to explain Slow your Roll Safety Tips. The majority of the attendees were responsive and shared personal stories about situations with their own pedestrian safety experiences. A large-scale Slow Your Roll Banner was effective in allowing our team to visually communicate the tips, the message, and the purpose to community members.

The City of Pasadena selected Day One and Alta Planning to coordinate and implement a bicycle safety outreach campaign targeted at bicyclists who use a bicycles as their main mode of transportation. The Day One street team conducted targeted outreach in the central business districts, Pasadena City College, and Caltech.  Outreach included the distribution of helmets, lights, and campaign materials such as posters and brochures. Furthermore, Day One distributed campaign materials and safety equipment at large community events such as Bike Week Pasadena and Assemblymember Holden’s Block Party. Over 1,000 bicycle helmets and lights were distributed from May through September 2018. 

Lastly, Day One and Alta developed educational content to post on social media using the “Ride Right, Ride Bright” education information to reach a larger audience. The Safer Streets pasadena Project was well received by bicyclists and the general population.