Alcohol & Drugs
Community-Based Alcohol and Other Drug Prevention
Day One’s drug and alcohol prevention programs are aimed at improving community conditions and environments. Environmental approaches to positively influence individual decision-making utilize four strategies: Media messages, access and availability, policy and enforcement, and social norms.
Policy changes can assist in shifting community attitudes and behaviors toward alcohol and other drugs. The impact of now largely self-enforcing smoke-free policies over the past two decades on perceptions of and actual use of tobacco in California is an excellent example of the nexus between social norms and public health policy.
Counter-messaging and educational media campaigns help educate and inform community members of existing alcohol laws and policies, change the perceived norms of underage drinking, and support advocacy efforts to gain system changes in a community. The negative impacts of advertising and messaging can also be mitigated by restricting the type and placement of ads. For example, Day One and other supporting agencies, successfully passed a policy limiting alcohol advertisements at the Rose bowl.