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Zebra Crossing


Active Streets | Safe Streets

According to the City of Pasadena and Los Angeles County Department of Public Health, traffic crashes are the number one cause of premature death in the County for children aged 5-14. Vehicle collisions are also the number two cause of premature death for children 1-4, young adults 15-24, and adults 25-44.


Day One is dedicated to creating safe, livable streets in Pasadena, El Monte and Pomona. For seven years, we have worked on projects encouraging and supporting the community to drive less and walk, bike, take transit, and share rides more. Check out all of our current and previous projects below. 

Pasadena Bike Month 2024 

Pasadena Bike Month is a month-long campaign of fun and healthy bicycle activities that Pasadena residents and visitors can experience in the month of May. Activities will include group rides, social gatherings, a film screening, and guided tours. Pasadena Bike Month is made possible by the City of Pasadena, Day One, and Pasadena Complete Streets Coalition. See below for the full calendar.

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Bike Month 2024
LCI Program
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League Cycling Instructor Program

League Cycling Instructors are trained and certified by the League of American Bicyclists, the national bike advocacy organization in the US since the 1880s. With the League's backing, LCIs can teach bike safety classes, learn-to-ride classes, lead bike rides, and more.

Day One is excited to offer 6 scholarships for a League Cycling Instructor (LCI) training seminar in Pasadena this September 2024. 

Deadline to submit your application: Friday, May 17, 2024 at 5:00 PM PST

Adopt A Bike

Metro Adopt A Bike Program 

Every year, nearly 5,000 unclaimed bikes are lost and found on Metro’s bus and rail system and on other Metro properties. Previously, many of these bikes would go unclaimed and were sold off at auction. 

Day One is excited to partner with Metro to provide FREE used bicycles to residents of Pasadena, Pomona, and El Monte as part of the Metro Adopt-a-Bike Program.



Day One is a proud supporter of the GoSGV Bike Share program. GoSGV is the only bike share program of its size and reach, serving residents of the San Gabriel Valley with standard e-bikes and e-cargo bikes. Sponsored by the Southern CA Association of Governments (SCAG), the San Gabriel Valley Council of Governments (SGVCOG), and operated by our partners at Active SGV, the program's goals are to provide a healthy, sustainable, and inexpensive transportation option that will help reduce greenhouse gas emissions and vehicle miles traveled. 

Walking Tour of the African American History of Pasadena

Originally conceived by the NAACP Pasadena Branch as a bus tour, this version, as a self-guided walking tour, was co-created by the Pasadena Complete Streets Coalition (PasCSC) and the NAACP for “Walktober 2020.”  Walktober is an annual event organized and promoted by PasCSC to get people walking in Pasadena. In February 2021, Day One received a grant from America Walks to add voice recordings to this tour, create an educational toolkit, add quiz questions to the tour, and create a short promotional video. Our goal is to make the walking tour and toolkit an ongoing resource for the Pasadena community and students. 

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A.A Walking Tour

Previous Active Streets Projects!

Previous Projects


Project Wheelie 

Pasadena Transportation Department

The SCAG Project Wheelie(PW) was a collaboration between Day One, Active SGV, and Pasadena Complete Streets. PW sought to increase community access to biking as a mode of transportation for Pasadena residents. The project was composed of two parts, 1) a Bike Repair program, where interested community members could sign up for time slots for socially distanced bike repair sessions, and 2) a Bike match program that matched residents willing to offer their bikes with residents in need of bikes. The project was widely shared around the City of Pasadena through various sources, including through local newspapers, local council members, and community outreach to local bike groups, in addition to the group's own social media outreach efforts. Day One repaired a total of 35 bikes for members of our community. Through the Bike Match Program, we received a total of 45 community submissions. Of those submissions, 30 were requests, while 24 were bike offers. One of the offers was from the CalTech Bike Lab, which offered a total of 12 bikes and over 25 different bike parts such as tires, wheels, and frames towards the exchange program. Through these efforts, we were able to make seven bike matches during the project period.


Walk Local Bike Solo 

Pasadena Transportation Department

Formally known as Bike Month, The Walk Local, Bike Solo (WLBS) Safety Campaign was launched in April 2020 to respond to COVID-19. This campaign provided COVID-19 safe virtual activities, safety messaging, and tips for pedestrians and bicyclists. Due to COVID-19 and the increased numbers of pedestrians and bicyclists on the streets, this campaign reminded community members about the rules of the road and COVID-19 protocols and procedures. The virtual activities consisted of scavenger hunts, photo contests, and self-guided tours. The WLBS  was wholly digital and relied upon participation from Instagram, Twitter, and Facebook users. The WLBS team developed 17 total online activities with 97 active participants, 15 social media winners, and 134 posts through the #walklocalbikesolo. In May, the WLBS campaign launched a free bike service for low-income and disadvantaged families and individuals who needed basic bicycle maintenance and repairs. Additionally, we included 152 bike lights with the bike repair service. The bike repair service followed strict guidelines and procedures. There was 80 total requested appointments and 48 repaired bikes in April and May 2020.


Pedestrian Safety Campaign: Slow Your Roll 

Pasadena Transportation Department

Day One implemented a Pedestrian Safety Campaign targeted at drivers. This project incorporated campaign material development, community outreach, education towards students and parents, and targeted outreach in the Pasadena Central Business District. Through August and September, Day One conducted over 20 pop-up events, participated in 4 large events, and conducted 26 ped safety lessons throughout the City of Pasadena to inform, educate, and promote the Slow Your Roll Pedestrian Safety Campaign. Each event took place in the Central Business District and high school student hubs. Through these efforts, we have reached over 5,000 thousand participants. Additionally, the outreach team had the opportunity to engage in direct dialogue with community members to explain Slow your Roll Safety Tips. The majority of the attendees were responsive and shared personal stories about situations with their own pedestrian safety experiences. A large-scale Slow Your Roll Banner was effective in allowing our team to visually communicate the tips, the message, and the purpose to community members.


Safer Streets Pasadena 2018 

Pasadena Transportation Department

The City of Pasadena selected Day One and Alta Planning to coordinate and implement a bicycle safety outreach campaign targeted at bicyclists who use a bicycles as their main mode of transportation. The Day One street team conducted targeted outreach in the central business districts, Pasadena City College, and Caltech.  Outreach included the distribution of helmets, lights, and campaign materials such as posters and brochures. Furthermore, Day One distributed campaign materials and safety equipment at large community events such as Bike Week Pasadena and Assemblymember Holden’s Block Party. Over 1,000 bicycle helmets and lights were distributed from May through September 2018. 

Lastly, Day One and Alta developed educational content to post on social media using the “Ride Right, Ride Bright” education information to reach a larger audience. The Safer Streets pasadena Project was well received by bicyclists and the general population. 

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